There are a few things that really matter to Swiss people. That is why you can feel it in our products. Precision, for example. This typical Swiss desire to make everything as precise as possible down to the smallest detail, this perfectionism not to give up until everything is exactly the way it should be. It's just inside us. Maybe we developed this passion because the winters in the remote mountain villages used to be so long and we had to do something. The finest movements, for example.
Since we have no raw materials other than ourselves, we attach great importance to making things last a long time. Ideally, as long as possible, so that it can be passed on from one generation to the next. This is how we build our houses, knives, watches, bags - and our tweezers. Which is why we don't like unnecessary frills, but rather clear, timeless forms, straightforward and functional.